Promoting your Small Business

The recession has unfortunately hit many businesses, forcing them to cut costs. This often starts with marketing, seen as an expense as it is often not easy to see what the cost produces. But marketing done properly is an investment, and you can see what you get for your money. This course provides practical marketing advice to enable learners to achieve maximum results for their efforts and investment. The course looks at why marketing matters, why potential customers should choose you, the priorities for success, successful direct marketing and developing a marketing brief.

Course Details

  • CPD Credit Value 6
  • Course Format eLearning
  • Course Duration 5 hours
  • Provided By Nelson Croom

What do I receive?

You will be able to:

  • Understand how to assess current marketing activities and decide what other types of promotion will work best for the business.
  • Describe what aspects of the business differentiates it from competitors.
  • Understand how to target potential customers and retain existing customers.
  • Understand how to build and develop a targeted marketing database.
  • Understand how to maximise return on investment.

Who is this for?

This course is aimed at both new and experienced professionals.

CPD Credit Value   6

Course Duration   5 hours

£70 + VAT Member
£85 + VAT Non-Member

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