Promoting your Small Business

The recession has unfortunately hit many businesses, forcing them to cut costs. This often starts with marketing, seen as an expense as it is often not easy to see what the cost produces. But marketing done properly is an investment, and you can see what you get for your money. This course provides practical marketing advice to enable learners to achieve maximum results for their efforts and investment. The course looks at why marketing matters, why potential customers should choose you, the priorities for success, successful direct marketing and developing a marketing brief.