There's More to Motor
Help us change the sector's perception
The IMI’s There's More to Motor campaign invites employers and educators to share real stories that challenge outdated views, showcase modern automotive careers, and attract future talent into a smarter, cleaner, tech-driven sector.
What is There's More to Motor?
Through the IMI’s More to Motor campaign, employers, educators and partners are invited to play a direct role in closing the sector's perception gap, by sharing real stories, insights and opportunities that reflect the modern automotive workforce.
By showcasing careers that make the future smarter, safer and cleaner, and highlighting roles across digital, sustainability and advanced technologies, the sector can collectively challenge outdated assumptions, change perceptions, and attract the next generation of talent into automotive.
Making the Future...
Safer
Battery technicians, data analysts, customer experience managers.
Smarter
EV technicians, vehicle recyclers, sustainability experts.
Cleaner
From the workshop, to the lab, to the digital sphere.
Real Voice: Dhruv Patel
From A-levels to data scientist: challenging automotive myths and discovering careers beyond the workshop.
Real Voice: Sophie Lyden
From family tyres to Parliament: how passion, diversity and persistence shaped an inspiring automotive career.
Real Voice: Randeep Reehal
From cultural expectations to confidence and community: why automotive careers are rewarding and empowering.
Become a Real Voice
We would love to hear about your experience within the sector and use it to encourage others to join.
In the News
Take a look at There's More to Motor in the news, and find out how we've been having an impact within the automotive industry.
Explore our campaign
Find out more about our campaign, which includes an overview of job roles, resources and real voices.