Adrian started his career with BMW Group undertaking a number of commercial roles before leaving to join the management consulting firm Accenture where he worked globally on a variety of client projects.
Before returning to focus on automotive, Adrian spent time as the Head of Organisation Development at the insurer Aviva; then joined Bentley Motors as their Global Head of Academy & Customer Journey, becoming Secretary General and progressing to become Director General Secretariat & Strategy.
Adrian then moved to Jaguar Land Rover to become Global Director of Owner Experience, responsible for developing the strategy, tools and enablers to deliver a premium owner / user experience; before being asked to establish a new strategy function with responsibility for defining and steering the execution of the global commercial turnaround strategy, governance and best practice processes.
Keen to broaden his perspective on a changing industry, Adrian joined the RAC Group as Director of Continuous Improvement to drive forward the agenda to become a leader in consumer motoring services.
In January 2023 Adrian joined Inspired Cycle Engineering as their first Managing Director, leading their transformation to employee ownership and into the electrified mobility sector.
Appointed to the IMI Group Board in January 2013, Adrian is passionate about ensuring the industry has the skills and knowledge to respond to the rapidly changing environment, whilst improving the reputation and quality of the sector through the development and retention of our greatest resource – people.
