With an ever-more technology-driven youth, the advancements and inclusion of more and more sophisticated technologies have the capacity to attract the best and brightest in to the industry. With the increasing use of cutting-edge technologies, the industry is potentially becoming much more appealing to an increasingly technology-focused generation of young people. More and more vehicles have sophisticated technology built in to them; and the change is happening across the board. What used to be the preserve of high-end marques is now becoming standard in the most popular family cars and small city run-arounds.
IMI Campaigns and Policy