Driving Sales Excellence: The Power of Repeat & Referral Business

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 4: The Power of Repeat & Referral Business

Following up is one of the most critical skills for any successful Sales Adviser, and the telephone remains one of the most powerful tools to make it happen. In this final session, Richard explores practical strategies to help you stay connected with customers, nurture long-term relationships, and move prospects confidently.

While many sales professionals focus heavily on new enquiries, sustainable success is built on something far more powerful: repeat and referral business. Customers who already know you, or who have been recommended to you, are significantly more likely to buy and often provide a smoother, more positive sales experience.

This session will show you how to stand out in a competitive marketplace by building confidence, communicating your value clearly, and creating memorable customer experiences that customers want to talk about. You’ll also learn how to develop a structured follow-up and contact strategy that grows your personal customer base year after year.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, members will be able to:

• Develop a structured follow-up strategy that builds long-term customer relationships
• Confidently use the telephone to reconnect, re-engage, and nurture prospects
• Differentiate yourself in a competitive market through clear value communication
• Create memorable customer experiences that generate repeat business
• Build and implement a practical referral strategy to expand your customer base

CPD credit value

• 1 CPD credit awarded