Outstanding Contribution to the Motor Industry
Congratulations to our President's Award 2025 winners for their outstanding contribution to the motor industry: Dale Wyatt and Paula Cooper
Paula Cooper
Paula Cooper is an accomplished automotive industry leader with over 30 years of experience. Starting at Toyota GB in 1991, she has held various roles including Director of Consumer One, General Manager of After Sales, and General Manager of Network Development. Paula pioneered initiatives in customer experience and talent development, and has been recognised with numerous industry awards, including the Automotive 30% Club Inspiring Woman Award. She holds a BA Honours degree in modern languages and politics and a post-graduate diploma in Management. Paula is dedicated to mentoring and coaching, supporting women in automotive, and continuously driving innovation.
Dale Wyatt
Dale Wyatt is passionate about leading teams and creating an environment to enable business success. He is excited about helping to shape the future of the automotive industry and proud to have led the Suzuki car brand in the UK for over a decade. Dale is determined to cut through the fluff and keep things simple. He will be retiring from Suzuki GB at the end of March but has been on a mission to make Suzuki “the trusted car brand for those who are proud to be different”.
