The big interview: Alison Ross MBE

Chief People and Operations Officer at AutoTrader UK shares her unconventional career journey and the importance of authenticity and perseverance if you want your business to succeed.

What motivated you to pursue a career in the automotive industry?

My journey into the automotive industry wasn’t exactly conventional. I initially dropped out of university as it wasn’t for me, and found myself working in pubs. I was just desperate for an office job.

In the end, I got a job in photocopying. And in that job, I talked my way into an IT position, which was really just working for a bloke in a basement. Computers were all very new but I was pretty good at it. It all came quite naturally. They recruited this brilliant woman from an automotive dealer group, who I worked with for a couple of years, then she was recruited by AutoTrader and took a bunch of us with her.

I can’t say I made a specific choice to work in automotive. I did, however, make a specific choice to work for someone that valued me.

What made you stay in the industry?

When I first joined AutoTrader, I wasn’t even able to drive! However, I found the automotive sector to be incredibly fascinating, especially when technology began to intertwine more and more with auto. The blend of automotive and tech offered endless opportunities for growth and innovation. Plus the environment at AutoTrader was always dynamic and challenging, so I was never bored.

What are the biggest challenges facing women in automotive today?

One of the most significant challenges women face is the historical macho culture that permeated the industry. However, there has been a real shift towards recognising the importance of diversity and inclusion. Encouraging early career involvement and providing visible pathways to leadership positions are crucial steps in overcoming these challenges. It’s about creating an environment where everyone, regardless of gender, feels empowered to succeed.

What’s your approach to increasing the level of diversity in the industry?

At AutoTrader, diversity is a top priority. We’ve implemented programmes such as the Diverse Talent Accelerator to uncover and nurture talent in our organisation. Additionally, our Chief Executive Officer, Nathan Coe, is a strong advocate for building an inclusive culture, which makes implementing diversity initiatives even easier. It’s not about meeting quotas or ticking boxes; it’s about authentically integrating diversity into every aspect of our operations.

What advice would you give to other women aspiring to join the automotive industry?

Firstly, research, research, research! Choose a company that genuinely values diversity and inclusion. Find an organisation where you feel supported and your contributions are recognised. They are out there! There are so many companies now that have specific diversity, equity and inclusion policies and agendas that are integral to their business growth. Businesses are taking it seriously, so do your research and find a company that will nurture you and help you grow.

There are companies that want you, really want you, and will support you and your career. Women buy cars. Women drive cars. Women influence the purchase of cars. For example, if you’re selling cars, you want to have a workforce that represents your customers – that’s just obvious. Although it’s taken the industry a while, there are companies that get that, so join them.

Secondly, identify what motivates you and use that drive to overcome any obstacles or prejudice you may face.

Have you ever faced challenges related to gender diversity?

Early in my career, I often found myself in male-dominated environments where my contributions were sometimes overlooked. However, I learned to assert myself and make my voice heard. I sought out mentors who supported my growth and advocated for me when necessary. Over time, I gained confidence in my abilities and earned the respect of my colleagues, regardless of gender. It’s essential to believe in yourself and not let stereotypes hold you back.

Who’s been inspirational in your journey?

I’d like to give a shout out to Julia Muir and the work of the Automotive 30% Club. The women I’ve met through that organisation are amazing. They’re doing incredible things, sometimes in organisations where it’s far harder to make change and get things done than in mine.

These things take time, with long-term goals, so Julia has a relentlessness and resilience that’s just so admirable. The organisation is making such a big difference and we can all take something from that.

What’s the future of gender diversity?

I’m very optimistic about the future of gender diversity in automotive. Companies need to continue to prioritise diversity and inclusion initiatives, from recruitment to leadership development. It’s essential to create a supportive environment, where women feel valued and have opportunities for advancement.

Additionally, good mentor programmes and providing resources for skills development can also help empower women in the industry. Ultimately, it’s about creating a culture where diversity is celebrated and everyone has an equal chance to succeed.

Alison Ross is the 2024 winner of the Automotive 30% Club’s Inspiring Automotive Woman of the Year Award

The IMI is patron and partner sponsor of the Automotive 30% Club. For more details, go to automotive30club.co.uk

This is an edited extract from IMI's new MotorPro magazine, received free as part of IMI membership.