Driven by Design: The winners
The IMI’s Driven by Design competition launched at the beginning of 2021 setting secondary school students the challenge of designing a concept car and create a marketing campaign for it. The winners have now been announced.
Launched in January, the Institute of the Motor Industry’s Driven by Design competition, sponsored by the Sytner Group, was organised to inspire the next generation of automotive professionals.
The free-to-enter competition, challenged secondary school students to design a concept car and create a marketing campaign to help launch it. Driven by Design was an opportunity to showcase their skills across a number of disciplines including market research, design, project management and sales & marketing.
Harnessing the imagination of the next generation of talent who could one day be leading the industry into the future, over 250 entrants from across the UK were whittled down to the eventual seven winners.
The successful entries from Milton Keynes, Leicester, Coventry, Essex, Warrington, Chigwell and Slough will all receive an iPad and have their projects featured on the IMI and Sytner careers websites.
Joanna Hollingdale, Careers & Student Membership Manager at the IMI says the competition is more than simply finding prize winners: “The competition was designed to show how exciting the automotive sector is and inspire today’s teenagers to think about the enormous range of jobs that exist in automotive – beyond conventional preconceptions.
“There are over 150 job roles in our sector and with the evolution of motoring with electric, connected and autonomous driving on the horizon, the range of opportunities is going to change significantly in the next few years,” she says.
The Driven by Design competition is just one part of what IMI Autocity offers. The one-stop-shop for impartial careers information and advice on careers in the Automotive Industry delivers a range of tools and information to help individuals looking to start or progress their career, as well as teachers and careers advisors to support others in making their career choices.
To begin your career journey head to IMI Autocity.