Lane shift

Attracting new talent is the key to automotive’s success but it demands a fresh approach and real commitment. 

Is your business equipped with the talent it needs to thrive in a fast-changing automotive landscape?

From autonomous vehicles to AI and direct-to-consumer sales, disruptive technologies are transforming the sector. But while the pace of innovation accelerates, our talent strategies risk falling behind. To futureproof our industry, we must rethink how to attract and recruit people, especially from underrepresented groups.

The data tells a clear story: according to exclusive IMI research, women make up just 24.5% of the workforce in car and light vehicle sales, which totals more than 175,000 people. In the maintenance and repair sector, the gap is even wider, with women representing just 13.8% of the 270,000-strong workforce. Even in areas where the balance is slightly better, such as motor vehicle parts and accessories retail, women still only account for 27% of the approximately 37,000 employees.

This isn’t just a diversity issue, it’s a business imperative. A sector crying out for new skills can’t afford to ignore half the population.

And we know the talent is out there. Just look at some of the outstanding women recognised at this year’s IMI Awards: Becky Pearce of Dick Lovett Bristol BMW, who was named Apprentice of the Year; Sue Robinson, Chief Executive of the National
Franchised Dealers Association, who received the Sue Brownson Award; and IMI Bursary winner Teagan Whiteman from Fix Auto, who was an IMI Bursary winner and Skills Competition standout, and is now in line to represent the UK at WorldSkills 2026.

Bold steps needed

However, recognition is not enough. Employers should be taking bold steps
to create inclusive cultures that support all employees – especially women.

That means serious consideration of workplace policies around menopause, menstrual health and flexible working.

Too many talented individuals leave the industry because their needs aren’t being met, so we need environments where everyone can thrive throughout their careers. And that starts with levelling the playing field.

At the IMI, we are committed to tackling this challenge head-on. Attracting and recruiting new talent isn’t just a priority, it’s a central pillar of our policy manifesto. We are working closely with industry, education providers and government to ensure
that the sector is accessible, welcoming and built for the future. Our goal is to open the doors to new people and perspectives, creating a workforce that truly reflects the society it serves.

The automotive industry is evolving so our approach to people must evolve with it. The talent is there so let’s bring it in and make sure it stays. Join us as we lead the charge and help the IMI shape a more inclusive, skilled and sustainable future for the automotive sector.

Sarah Whiteside-Jones is the IMI’s Director of Membership Engagement and Public Affairs

Read the latest IMI research and stay on top of the biggest automotive trends at bit.ly/IMI-Research

If you have a question for the IMI, email james.scoltock@thinkpublishing.co.uk