The IMI Skills Competition has been a defining part of Keeley’s journey as an apprentice. With every challenge faced, she has discovered more about her strengths, passion, and what it truly means to excel in refinishing. Hear from Keeley, as well as her training provider, Steer Automotive, on her journey to the IMI Skills Competition 2025 finals.
What inspired you to join the automotive industry?
At just 20 years old, I am proud to be recognised as a rising talent in the motor industry, currently employed at Steer Sudbury. From a young age, I have demonstrated a strong practical aptitude and an instinctive eye for detail and colour, qualities that naturally led me to pursue a career in automotive refinishing.
Though early in my professional journey, I have already received several prestigious awards that acknowledge both my technical excellence and my contributions to the industry. A key influence in my development has been Ethan Buck, whose mentorship has been instrumental in shaping my growth. His guidance has empowered me to learn from my mistakes, build resilience, and refine my skills with confidence.
Have you faced any challenges on your journey, and how have you overcome them?
As a young professional in the automotive refinishing industry, I have embraced the rapid evolution of vehicle paint technologies with curiosity, resilience, and a commitment to continuous learning. The shift from traditional solvent-based systems to advanced waterborne and UV-cured coatings has required not only technical adaptability but also a deeper understanding of environmental standards and application techniques.
Through hands-on experience at Steer Sudbury and ongoing training, I have developed proficiency in using cutting-edge refinishing systems and equipment. I’ve learned to navigate the complexities of colour matching with digital spectrophotometers, manage curing times with precision, and apply coatings that meet both manufacturer specifications and sustainability goals.
These changes have challenged me to think critically, refine my workflow, and stay ahead of industry trends. By embracing innovation and remaining open to new methods, I’ve strengthened my capabilities and positioned myself as a forward-thinking refinisher ready to meet the demands of modern vehicle repair.
How would you describe your competition experience so far?
My participation in the IMI UK WorldSkills Paint Competition was a transformative experience. I found the event exhilarating, a true test of skill, focus, and composure under pressure. It not only boosted my confidence and adrenaline but also helped me grow socially and professionally. Through the competition, I expanded my network, improved my communication skills, and evolved from a shy individual into a confident and ambitious young professional.
How do you think the competition will help you with your career?
The competition tests both technical and soft skills, ranging from paint application techniques to time management, problem-solving, and communication. My success indicates I have mastered a broad skill set, which is highly valued by employers and has the capacity to accelerate my progression into more senior or specialised roles, long-term economic benefits and industry visibility.
How would you describe your Keeley?
Keeley Tait exemplifies the future of the motor industry, driven, talented, and inspired. Her journey is a testament to the power of mentorship, opportunity, and personal resilience.
What does it mean for your organisation to have a finalist in the competition?
This recognition is not only a testament to Keeley’s exceptional talent and dedication but also a reflection of Steer’s unwavering commitment to nurturing the next generation of automotive professionals. Keeley’s journey to the finals, following rigorous national qualifiers and being selected from over 600 nominations across the UK, demonstrates the high standards of training, mentorship, and support provided by Steer and our partners, including our national training providers. Her inclusion among the top six in the Automotive Refinishing category places her among the elite young technicians in the country, showcasing the depth of skills.
How do you support and develop young talent within your organisation?
Being represented in the IMI finals positions Steer as a leader in automotive repair education and workforce development. It highlights our proactive role in addressing the sector’s skills gap and our contribution to shaping a future-ready workforce that meets the evolving demands of vehicle technology and repair standards. This milestone also reflects the strength of our partnerships with industry leaders such as Thatcham Research, Axalta, LKQ, Stanners
How do you see the skills needs of the automotive industry changing over the next few years?
The motor industry is undergoing a profound transformation driven by technological innovation, environmental imperatives, and changing consumer expectations. Over the next few years, the skills required across the sector will shift significantly, reflecting the transition to electric vehicles, the rise of autonomous and connected technologies, and the increasing importance of sustainability leading to growing demand for technicians and engineers skilled in high-voltage systems, battery diagnostics, and electric powertrain maintenance. The motor industry is evolving from a predominantly mechanical workforce to one that is digitally skilled, environmentally responsible, and driven by advanced technologies.
What advice would you give to other employers/colleges looking to get involved in the competition?
Keeley’s achievement serves as a powerful inspiration for current and future apprentices across our network. It reinforces the message that with the right support, dedication, and opportunity, young professionals can rise to national and even international prominence. Her journey exemplifies the values of resilience, precision, and excellence that we instil in every apprentice.
Jim Swann, Academy Development Manager
Find out more about the IMI Skills Competition here
