The series introduces the EV sales approach, then covers EV delivery essentials (charging setup, apps, cables, warranties, and real-world range), how to run EV test drives that create emotional connection (quietness, instant torque, regenerative braking, and charging confidence), how to identify EV curiosity and respond to common motives (cost savings, tech/performance interest, salary sacrifice), and how to simplify EV terminology and charging options (HEV/PHEV/BEV, charging levels, networks, kW vs kWh, home and workplace charging, and route planning).
A multi-module nano tip video suite that builds EV confidence step by step, from handling early customer hesitation through to test drives, delivery, charging conversations, and explaining key EV concepts clearly.
| CPD Type | Eligibility | Credits |
|---|---|---|
| Professional Register |  |
1 |
| TechSafe | N/A | N/A |
Automotive sales teams who sell or support EVs, including Sales Consultants, Product Specialists and anyone involved in test drives, handovers, and EV customer conversations.
The tone and structure are designed to help salespeople avoid technical overload and keep EV conversations practical, calm, and customer-led, with a strong emphasis on confidence-building and moving the right customer to a test drive and an ownership-ready handover.
This course content has been provided by an IMI partner, Bridge LT
We are running a series of topical webinars to help address the current climate.
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