Power of No in Automotive Service

Learners cover why customers become defensive during unexpected repair calls, how to create psychological safety with no-oriented question flips, and how to present inspection findings in a calm, collaborative way. The module also provides ready-to-use question examples and value angles for common recommendations (preventive maintenance, legal limits, inspection failures, braking performance, fuel efficiency), plus techniques like praising good maintenance, reviewing findings twice, and scheduling future maintenance without pressure.

Course Details

  • CPD Credit Value 1
  • Course Format eLearning
  • Course Duration 30 minutes
  • Provided By Institute of the Motor Industry

What do I receive?

A structured nano tip module that teaches a repeatable communication approach for inspection conversations using no-oriented questions, tactical empathy, and simple value framing to reduce resistance and improve customer decision-making.

CPD Credits

CPD Type Eligibility Credits
Professional Register 1
TechSafe N/A N/A

Who is this for?

Service Advisors and service reception teams in automotive dealerships who present VHC or DVI findings, gain authorisation, and handle customer pushback around cost, trust, safety and value.

This content is built for real service conversations where money and safety are involved, helping advisors guide customers to confident decisions while maintaining trust and professionalism.

This course content has been provided by an IMI partner, Bridge LT

£39 + VAT Members*
£39 + VAT Non-Member
*Displayed price may not be available to all IMI members. Add to your basket to see your Membership saving.

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