Learners engage in realistic customer scenarios covering key sales stages such as qualification, appraisal, objection handling, finance discussions and closing. They respond to an AI customer and receive structured feedback from an AI coach, helping them refine questioning, strengthen objection responses, improve closing confidence and apply best practice consistently.
Who is this for?
Automotive Sales Executives and Consultants who want to practise real sales conversations in a safe environment and strengthen their ability to apply what they’ve learned.
The simulations focus on practical application rather than theory. They provide immediate feedback, encourage self-reflection and allow learners to adjust their approach in real time, helping bridge the gap between knowledge and performance on the showroom floor.
This course content has been provided by an IMI partner, Bridge LT