Case Study: Sarah Passmore, Global Account Manager, Tata Steel

Working as a Global Account manager for Tata Steel, providing for customers within the automotive industry, it is critical I stay up to date with the industry. It’s also key that I am able to make good connections throughout the sector and its various supply chains.

Firstly, through being a member of the IMI, I have gained a level of professional and industry recognition. This is a big help when approaching customers, as it demonstrates an understanding of and a commitment to the motor industry. On top of that, by joining the IMI Diversity Task Force, which was formed to address issues of diversity and inclusion throughout the automotive sector, I’ve further developed my industry contacts.

The industry-specific networking opportunities provided by the IMI not only helps me to get new contacts, but also helps me deepen relationships with my customer base who are also part of the IMI professional register. Access to industry insights is great for keeping on top of current events and, perhaps most importantly, the courses offered through the IMI are great for further career development.