Adrian’s career is marked by a consistent trajectory of growth and innovation. As Commercial Director at Marshall Motor Group, he led digital transformation, aftersales, fleet, marketing, and OEM partnerships, playing a pivotal role on the Executive Committee. His tenure as Managing Director and shareholder at Endeavour Automotive saw improved profitability and turnover, alongside successful franchise expansions with Lotus, LEVC, Hyundai, and Volvo.
Earlier roles include Franchise Director for Jaguar Land Rover at Marshall Motor Group, where he scaled operations across 13 sites and grew turnover from £191M to £437M. Adrian also held senior leadership positions at Wayside Group/Jardine, where he turned around underperforming sites and became a shareholder and Audi Franchise Director.
A graduate of Loughborough University with a BSc in Automotive Retail Management, Adrian has been a Fellow of the Institute of the Motor Industry and an active contributor to industry councils and taskforces, including the IMI Diversity & Inclusion Taskforce.
