Chris Mason

Chris joined FISITA as Chief Executive Officer in August 2014, continuing a successful career and now achieving over 36 years’ experience working in the automotive industry.

As CEO, he has overseen the extensive modernisation of FISITA, transforming the organisation into a leading platform for global knowledge exchange and facilitating co-operation and support amongst FISITA’s membership and the wider automotive and mobility systems industry.

In addition to refreshing the FISITA brand, membership structure and offering, Chris has introduced several innovations including most recently the repositioning of the organisation as the FISITA International Connected Community, enabling a new era of member engagement to develop which sees our members engaging more frequently, more efficiently and more productively than ever before via the transition to online.  

Prior to joining FISITA, Chris spent 14 years working within Society of Motor Manufacturers and Traders, the UK’s premier automotive trade association, was a member of the senior management team and Managing Director of subsidiary, Motor Codes. During this time, he became recognised as an expert within the UK automotive industry and received recognition and awards from the industry for his work.

Chris is a Fellow of the Institute of the Motor Industry and regularly contributes to international discussions and thought leadership pieces on the continued transition of the automotive and mobility industry.

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