Commencing her automotive career in vehicle rental, followed by a dealer group in Surrey, Paula then joined Toyota GB, commencing in Vehicle Supply, and held various roles in Product, Lean Operations, After Sales, and Network Development, prior to joining the Board in 2016.
Paula pioneered innovations to drive customer centricity, people development, digital capabilities and commercialisation of omnichannel solutions, mobility solutions and data analytics maturity. In parallel, Paula constantly champions a people focused mindset; encouraging talent and development pathways and a pragmatic approach to skills development, encouraging people to adapt to support the customer requirements.
Paula has been dedicated to mentoring and coaching, supporting women in automotive, and encouraging diverse, fresh talent to join the industry. Paula has been recognized with numerous industry awards, including the Automotive 30% Club Inspiring Woman award and recent IMI Presidents Award for Lifetime Achievement.
Paula holds a BA Honours degree in modern languages and politics, a post-graduate diploma in management and is a qualified and experienced coach.
