Celebrating Diversity in the Automotive Industry
Award Overview
This award recognises an individual or organisation who have made a significant contribution to championing diversity in the automotive community, supporting people with varying lived experiences, and ensuring that the sector is an attractive career destination for all.
Congratulations to our shortlisted finalists:
 | Mission Motorsport Mission Motorsport’s Mission Automotive initiative has transformed diversity in the automotive sector by promoting the Armed Forces community, including veterans and service leavers. Launched in 2019, it has led to the adoption of Armed Forces engagement strategies by seven OEMs and over 100 companies. The initiative fosters inclusive networks, helping employers harness the unique skills of service members. Mission Motorsport’s advocacy also extends to other sectors, driving systemic change and influencing policies, creating life-changing opportunities for veterans and their families. |
 | Solus Solus, with investment from Aviva, is committed to creating an inclusive, welcoming work environment. This includes accessible facilities and a focus on gender diversity, with a 50:50 gender split in leadership roles. Their award-winning apprenticeship programme offers comprehensive support, including mentorship and off-site training, while also promoting flexibility for returning parents. Partnering with Unifrog and launching a work experience programme, Solus provides opportunities for young people from all backgrounds to enter technical roles. |
 | Volkswagen Group UK Volkswagen Group UK’s DE&I journey, beginning in 2015, has evolved into a comprehensive strategy linked to their 2030 sales vision, which continues to develop and grow. With six thriving Employee Network Groups (ENGs) representing over 60% of employees, they have implemented policies supporting gender, disability, and LGBTQ+ inclusion. Measurable impacts include increased gender, ethnicity and disability disclosures, closing the gender pay gap, and establishing inclusive recruitment practices. Their commitment extends to external partnerships, embedding diversity across sectors and fostering fair, accessible opportunities for all. |
