IMI teams up with Not Going to Uni to reach young talent

Partnership helps employers reach the future workforce and showcase the wide range of exciting training and career opportunities in motor.

The Institute of the Motor Industry (IMI) is partnering with Gen Z Recruitment Marketing Agency, Not Going to Uni, to spread the word about the vast array of automotive training and employment opportunities available across the sector as part of its There’s More to Motor campaign. Launched ahead of National Apprenticeship Week and focusing on school leavers, the collaboration will utilise the expertise and job-seeker network of Not Going to Uni, reaching young people through email newsletters, the website and social media posts.

There’s More to Motor is changing perceptions of automotive, highlighting the wide range of career opportunities available, with roles in the workshop and on the road as well as in retail sites and offices across the UK. The MoreToMotor Job Search function directs job seekers to partner sites, connecting them with automotive employers including Toyota, Lexus and the AA.

The campaign with Not Going to Uni aims to bring more young people to the MoreToMotor site, to help them find available roles with a range of automotive employers.

Emma Carrigy, Head of Research, Careers & Inclusion at the IMI commented: “It’s great that we’re partnering with Not Going to Uni as part of our There’s More to Motor campaign, helping us connect with more school leavers and showcase the breadth of opportunities available across the automotive sector.

“Whether someone wants to train to be an ICE technician, a bodywork specialist, an electric vehicle technician, or pursue a career in marketing, software engineering or HR, automotive has something to offer. We want to make sure that those who have recently left, or will soon leave, school know that. We’re excited to get started and look forward to welcoming a new cohort of apprentices.”

Conor Cotton, MD of Not Going to Uni added: “After 15 years of building our community of job seekers, ambassadors and employees, we have got to know young people very well. We are delighted to be working with the IMI, helping automotive employers find their future workforce. By showcasing the exciting opportunities available we aim to attract quality candidates for roles across the industry.”

Find out more about There's More to Motor.