• Level 2
  • Reference 600/0265/7
  • Total Qualification Time 532
  • Guided Learning Hours 484-500
  • Subject Area Non-Technical
  • Type Sales

Who is it suitable for?

This qualification covers activities that relate to vehicle sales personnel working in all types of dealerships, specialist sales centres and garages. 


The L2 Diploma includes:

  • all aspects of health & safety
  • maintaining positive working relationships 
  • giving customers a positive impression of yourself and your organisation
  • selling vehicles and services to customers in face-to-face settings
  • understanding how the above selling skills operate.

Other skills that may be required are:

  • using information technology to enter and find data
  • conducting vehicle demonstration test drives
  • following up and actioning sales leads 
  • appraising vehicles for part exchange 
  • monitoring the delivery of vehicles to customers.


For some learners this qualification could prepare them for progression to further learning and training. For others, this qualification could also provide a useful recognition of their practical skills and knowledge, to aid their step from one job role to another.


The qualification is assessed using portfolio and online multi-choice testing.

Want to know more?

Please contact an IMI approved centre.

View this qualification on the Register of Regulated Qualifications

The IMI is recognised to offer these qualifications by Ofqual (The Office of Qualifications and Examinations Regulation). This approval means IMI and our qualifications are regulated by Ofqual’s comprehensive regulatory framework. Please click here to read more and here to view this qualification on the Register of Regulated Qualifications.

Documentation for IMI Centres

Find more information and documentation in IMI Connect

Start Date: Fri, 01/04/2011
End Date: Thu, 31/12/2026
Certificate End Date: Mon, 31/12/2029

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