Tyre Technology – Why tyres are not just black and round

Join Steve Howat, General Manager of Technical Services at Continental, in this, the first of two insightful webinars exploring the role tyre technology plays in overall vehicle performance. This session will highlight how tyres are a key contributor to vehicle dynamics and safety, and why not all tyres perform the same. It will also look at how changing drivetrains—particularly electric vehicles—are increasing demands on tyre performance and driving innovation within tyre design and development.

By attending this webinar, Members will gain a clear understanding of why tyres are designed differently to maximise performance and how tyre choice can influence vehicle behaviour. The session will cover how tyres are engineered for performance, the impact of EVs on tyre requirements, the differences between premium and budget tyres, and the latest innovations shaping the future of tyre technology.

Who is the Event for?

Automotive & Tyre Technicians, Business Owners of Tyre Centres, Service Teams, MOT Testers.

What will members gain from it?

By the end of this session, Members will be able to:

• Understand how tyre design and construction affect vehicle performance, including handling, safety, and efficiency.
• Recognise how electric vehicles and alternative drivetrains change the demands placed on tyre performance.
• Identify the key differences between premium and budget tyres and how these differences can impact safety and vehicle behaviour.
• Gain awareness of current and future innovations in tyre technology and how tyre design is evolving to meet changing vehicle needs.

CPD credit value

• 1 CPD credit awarded