Driving Sales Excellence: Customer Journey Training

Member Network Event

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.
 

This 4 Part Series Includes:

• Customer Journey Training
• The B.O.S.S. Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 1: Customer Journey Training

The first session focuses on a proven and effective 10-step customer journey process designed to help sales professionals stand out in today’s highly competitive manufacturer landscape.

With competition greater than ever, it’s no longer enough to rely on product knowledge alone. Salespeople need refined skills, structured processes, and the confidence to influence purchasing decisions positively, winning more business and reducing lost opportunities.
This session will explore the full consumer purchase cycle, equipping you with the tools to enhance every stage of the showroom experience and move closer to achieving “200 Club” performance levels.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Understand the complete consumer purchase cycle and how it influences buying behaviour
• Apply a structured 10 step customer journey process confidently and consistently
• Use inclusive and customer focused communication techniques to build trust and rapport
• Identify opportunities to increase conversion and prevent lost sales
• Evaluate and reflect on your own sales practice to drive continuous improvement
• CPD Credit Value: 1