Driving Sales Excellence: Inbound Sales Calls

Member Network Event

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The B.O.S.S. Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 3: Inbound Sales Calls

Inbound sales calls are among the warmest and most valuable enquiries you will ever handle. When a customer chooses to pick up the phone, they are often well advanced in their decision-making journey and close to selecting where they will buy.

This session focuses on how to maximise these high-value opportunities by building genuine rapport quickly, confidently taking control of the conversation, and guiding the customer towards a clear next step.

You will explore a structured, professional approach to handling inbound phone enquiries, ensuring every call is purposeful, customer-focused, and designed to increase appointment conversions. By refining your questioning techniques, listening skills, and call structure, you’ll be better equipped to turn enquiries into confirmed showroom visits and measurable sales results.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Apply a clear and structured approach to inbound sales calls
• Build rapport quickly and professionally over the phone
• Use effective questioning and listening techniques to uncover buying intent
• Confidently guide conversations towards confirmed appointments
• Increase your appointment-to-call ratio and improve overall conversion performance
• CPD Credit Value: 1