Driving Sales Excellence: The BOSS Strategy

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 2: The BOSS Strategy

What if one simple shift in daily focus could dramatically increase your sales performance?

In this second session, Richard explores how to structure and optimise your daily activity to consistently secure two test drive appointments per day.

He introduces the BOSS Strategy; a focused, practical framework designed to help sales professionals build stronger pipelines, increase customer engagement, and take greater control of their daily performance. Through proven conversational techniques, structured planning, and targeted mindset shifts, you’ll learn how to confidently identify opportunities and invite customers to experience the vehicle firsthand.

The test drive remains one of the most influential moments in the customer’s decision-making journey. It transforms interest into emotion and consideration into commitment. By building your daily routine around proactively booking and delivering high-quality test drives, you significantly increase your conversion rate and overall sales results.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, members will be able to:

• Apply the BOSS framework to structure daily sales activity effectively
• Confidently ask for and secure more test drive appointments
• Strengthen pipeline management through proactive opportunity tracking
• Recognise key opportunities to move customers from enquiry to action
• Develop the mindset required to consistently achieve performance targets

CPD credit value

• 1 CPD credit awarded