Search

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.
 

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 1: Customer Journey Training

The first session focuses on a proven and effective 10-step customer journey process designed to help sales professionals stand out in today’s highly competitive manufacturer landscape.

With competition greater than ever, it’s no longer enough to rely on product knowledge alone. Salespeople need refined skills, structured processes, and the confidence to influence purchasing decisions positively, winning more business and reducing lost opportunities.
This session will explore the full consumer purchase cycle, equipping you with the tools to enhance every stage of the showroom experience and move closer to achieving “200 Club” performance levels.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Understand the complete consumer purchase cycle and how it influences buying behaviour
• Apply a structured 10 step customer journey process confidently and consistently
• Use inclusive and customer focused communication techniques to build trust and rapport
• Identify opportunities to increase conversion and prevent lost sales
• Evaluate and reflect on your own sales practice to drive continuous improvement

CPD credit value

• 1 CPD credit awarded

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 2: The BOSS Strategy

What if one simple shift in daily focus could dramatically increase your sales performance?

In this second session, Richard explores how to structure and optimise your daily activity to consistently secure two test drive appointments per day.

He introduces the BOSS Strategy; a focused, practical framework designed to help sales professionals build stronger pipelines, increase customer engagement, and take greater control of their daily performance. Through proven conversational techniques, structured planning, and targeted mindset shifts, you’ll learn how to confidently identify opportunities and invite customers to experience the vehicle firsthand.

The test drive remains one of the most influential moments in the customer’s decision-making journey. It transforms interest into emotion and consideration into commitment. By building your daily routine around proactively booking and delivering high-quality test drives, you significantly increase your conversion rate and overall sales results.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Apply the BOSS framework to structure daily sales activity effectively
• Confidently ask for and secure more test drive appointments
• Strengthen pipeline management through proactive opportunity tracking
• Recognise key opportunities to move customers from enquiry to action
• Develop the mindset required to consistently achieve performance targets

CPD credit value

• 1 CPD credit awarded

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 3: Inbound Sales Calls

Inbound sales calls are among the warmest and most valuable enquiries you will ever handle. When a customer chooses to pick up the phone, they are often well advanced in their decision-making journey and close to selecting where they will buy.

This session focuses on how to maximise these high-value opportunities by building genuine rapport quickly, confidently taking control of the conversation, and guiding the customer towards a clear next step.

You will explore a structured, professional approach to handling inbound phone enquiries, ensuring every call is purposeful, customer-focused, and designed to increase appointment conversions. By refining your questioning techniques, listening skills, and call structure, you’ll be better equipped to turn enquiries into confirmed showroom visits and measurable sales results.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Apply a clear and structured approach to inbound sales calls
• Build rapport quickly and professionally over the phone
• Use effective questioning and listening techniques to uncover buying intent
• Confidently guide conversations towards confirmed appointments
• Increase your appointment-to-call ratio and improve overall conversion performance

CPD credit value

• 1 CPD credit awarded

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 4: The Power of Repeat & Referral Business

Following up is one of the most critical skills for any successful Sales Adviser, and the telephone remains one of the most powerful tools to make it happen. In this final session, Richard explores practical strategies to help you stay connected with customers, nurture long-term relationships, and move prospects confidently.

While many sales professionals focus heavily on new enquiries, sustainable success is built on something far more powerful: repeat and referral business. Customers who already know you, or who have been recommended to you, are significantly more likely to buy and often provide a smoother, more positive sales experience.

This session will show you how to stand out in a competitive marketplace by building confidence, communicating your value clearly, and creating memorable customer experiences that customers want to talk about. You’ll also learn how to develop a structured follow-up and contact strategy that grows your personal customer base year after year.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, you will be able to:

• Develop a structured follow-up strategy that builds long-term customer relationships
• Confidently use the telephone to reconnect, re-engage, and nurture prospects
• Differentiate yourself in a competitive market through clear value communication
• Create memorable customer experiences that generate repeat business
• Build and implement a practical referral strategy to expand your customer base

CPD credit value

• 1 CPD credit awarded