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We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.
 

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 1: Customer Journey Training

The first session focuses on a proven and effective 10-step customer journey process designed to help sales professionals stand out in today’s highly competitive manufacturer landscape.

With competition greater than ever, it’s no longer enough to rely on product knowledge alone. Salespeople need refined skills, structured processes, and the confidence to influence purchasing decisions positively, winning more business and reducing lost opportunities.
This session will explore the full consumer purchase cycle, equipping you with the tools to enhance every stage of the showroom experience and move closer to achieving “200 Club” performance levels.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, members will be able to:

• Understand the complete consumer purchase cycle and how it influences buying behaviour
• Apply a structured 10 step customer journey process confidently and consistently
• Use inclusive and customer focused communication techniques to build trust and rapport
• Identify opportunities to increase conversion and prevent lost sales
• Evaluate and reflect on your own sales practice to drive continuous improvement

CPD credit value

• 1 CPD credit awarded

0.00 Webinar On IMI Webinar IMI Events Register now Wed, 06/05/2026 - 17:45 Wed, 06/05/2026 - 18:45 0.00 Off

We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.

This 4 Part Series Includes:

• Customer Journey Training
• The BOSS Strategy
• Inbound Sales Calls
• The Power of Repeat and Referral Business

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 2: The BOSS Strategy

What if one simple shift in daily focus could dramatically increase your sales performance?

In this second session, Richard explores how to structure and optimise your daily activity to consistently secure two test drive appointments per day.

He introduces the BOSS Strategy; a focused, practical framework designed to help sales professionals build stronger pipelines, increase customer engagement, and take greater control of their daily performance. Through proven conversational techniques, structured planning, and targeted mindset shifts, you’ll learn how to confidently identify opportunities and invite customers to experience the vehicle firsthand.

The test drive remains one of the most influential moments in the customer’s decision-making journey. It transforms interest into emotion and consideration into commitment. By building your daily routine around proactively booking and delivering high-quality test drives, you significantly increase your conversion rate and overall sales results.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, members will be able to:

• Apply the BOSS framework to structure daily sales activity effectively
• Confidently ask for and secure more test drive appointments
• Strengthen pipeline management through proactive opportunity tracking
• Recognise key opportunities to move customers from enquiry to action
• Develop the mindset required to consistently achieve performance targets

CPD credit value

• 1 CPD credit awarded

0.00 Webinar Off IMI Webinar Register now Wed, 10/06/2026 - 17:45 Wed, 10/06/2026 - 18:45 Off

The UK Garage and Bodyshop Event will return on the 3-4 June 2026.

Uniting 200 leading suppliers with over 5,500 professionals from the garage, bodyshop, and vehicle detailing sectors, this dynamic two-day event features an interactive exhibition, live demonstrations, hands-on workshops, and expert-led panel discussions.

The IMI will be set up in Hall 6 Stand J45 and we'll be demonstrating how, with IMI TechSafe, we are helping to futureproof the world of automotive maintenance and repair.

Find out what courses and CPD are available to equip technicians with the skills and knowledge to work safely and competently on EVs, hybrids, hydrogen vehicles and ADAS technologies. We'll also have interactive, on-stand CPD workshops for people to have a go.

Book your free ticket today to join us.

Find out more about the event.

0.00 NEC Birmingham,
North Avenue,
Marston Green,
Birmingham,
B40 1NT On Trade shows/Expos Book your free ticket Wed, 03/06/2026 - 09:30 Thu, 04/06/2026 - 16:30 Off