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We are delighted to be hosting a four-part webinar series with Richard Beagle MIMI, Talk Sales Europe. Drawing on over five decades of retail sales experience in the automotive industry, including more than 30 years training sales teams, Richard will share practical strategies to help professionals achieve stronger commercial results while delivering an outstanding customer experience.
 

This 4 Part Series Includes:

Each session builds practical, real-world skills that can be immediately applied within your sales role to increase conversion, improve customer experience, and drive sustainable sales performance.

Session 1: Customer Journey Training

The first session focuses on a proven and effective 10-step customer journey process designed to help sales professionals stand out in today’s highly competitive manufacturer landscape.

With competition greater than ever, it’s no longer enough to rely on product knowledge alone. Salespeople need refined skills, structured processes, and the confidence to influence purchasing decisions positively, winning more business and reducing lost opportunities.
This session will explore the full consumer purchase cycle, equipping you with the tools to enhance every stage of the showroom experience and move closer to achieving “200 Club” performance levels.

Who is the Event for?

Those with automotive sales focussed roles

What will members gain from it?

By the end of this session, members will be able to:

  • Understand the complete consumer purchase cycle and how it influences buying behaviour
  • Apply a structured 10 step customer journey process confidently and consistently
  • Use inclusive and customer focused communication techniques to build trust and rapport
  • Identify opportunities to increase conversion and prevent lost sales
  • Evaluate and reflect on your own sales practice to drive continuous improvement

CPD credit value

  • 1 CPD credit awarded
0.00 Webinar On IMI Webinar IMI Events Register now Sales Person
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We're pleased to invite IMI members to a summer BBQ at the IMI’s Head Office in Hertfordshire.

Come along and hear directly from senior IMI leaders, including IMI CEO Nick Connor FIMI and Rose Butterworth FIMI, who will share insights into the IMI’s strategic priorities and direction. We will also be joined by IMI Vice President John Neill CBE, FIMI who will deliver a focused session on the impact of AI in the Automotive sector, alongside an update on Automated Vehicles legislation from IMI Government Affairs Lead, Hayley Pells AAE FIMI.

The event will conclude with a relaxed networking barbecue lunch in the stunning Fanshaw Gardens, an ideal opportunity to connect with fellow members and the IMI team.

A full agenda will be released closer to the time.

Who is the event for?

All IMI Members

What will members gain from attending?

  • Gain first-hand insight into the IMI's strategic priorities and future direction from senior leaders
  • Understand how AI is impacting the automotive sector and what it means for you and your business
  • Receive the latest update on Automated Vehicles legislation and policy developments

CPD credit value

2 CPD credits awarded

0.00 IMI Head Office, Fanshaws, Brickendon SG13 8PQ Off In-person Register now fanshaws
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Presented by industry expert and thought leader Andrew Marsh, this webinar explains how Euro NCAP is established and how it operates alongside EU27 vehicle type approval. While type approval sets the minimum legal safety requirements for vehicles, Euro NCAP operates as an independent consumer information programme, assessing vehicles against higher and continually evolving safety standards. The webinar clarifies how legal compliance differs from consumer‑focused safety comparison, and outlines Euro NCAP’s governance and membership, which includes European transport authorities, consumer organisations and motoring clubs that collectively fund and oversee the programme.

Andrew Marsh also explains the Euro NCAP testing process, including test scope, limitations and costs. The webinar covers why multiple vehicles are required to produce a single assessment, why ratings only apply to specific vehicle variants, and how star ratings are grouped. It highlights why five‑star ratings cannot be compared across different assessment years, even between vehicles of the same size, due to increasing test severity and expanding requirements over time.

Finally, the webinar demonstrates Euro NCAP’s role in driving continuous safety improvement beyond legislation. It explores key vehicle safety technologies influenced by Euro NCAP, including pedestrian‑friendly front‑end structures such as pop‑up bonnets, advanced airbag systems, ultra‑high‑strength steels, electronic stability control, autonomous emergency braking, and traffic sign recognition linked to speed control systems.

Who is the Event for? 

Automotive Technicians, Garage Owners, Engineers, MOT Testers.

What will members gain from attending? 

By attending this webinar, Members will be able to:

  • Understand Euro NCAP’s role in vehicle safety
  • Learn how Euro NCAP operates as an independent organisation
  • Understand how its testing processes work
  • Interpret Euro NCAP star ratings correctly
  • Recognise its influence on vehicle safety innovation beyond minimum legal requirements.

CPD credit value

  • 1 CPD credit awarded
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Diploma in Vehicle Parts Principles at SCQF Level 6

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